Health haus – Case Studies
Pfizer & Pharmacy
What was the challenge?
Pfizer was looking for ways to meaningfully support the pharmacy profession, an important stakeholder group for the organisation.
case study – Pfizer & Pharmacy
What was the idea?
Pharmacy Business Insights (PBI), an educational platform which brings together KOL commentary across a range of subjects relating to the future of the profession, designed to help pharmacists better meet the health needs of their local community.
How did it work?
Initially a quarterly magazine, PBI has grown into a series of workshop events, a website and online content.
What did it do?
PBI has been well received by the industry and is a valued resource for those pharmacists looking to add value to their customers.