so what do we actually do?
We create content across a broad range of healthcare platforms: videos that work with professors or celebrity chefs; education programs that deliver brand engagement and behaviour change (as well as entertainment and CPD points); infographics; white papers and consensus statements through to healthcare professional communications, consumer engagement and disease awareness programs.
Well designed, evidence based education programs can be the most effective way to help change behaviours by helping people understand the ‘why’ behind your strategy. In developing these programs, we work closely with opinion leaders, academics and professional bodies to ensure that they meet the needs of the audience and the client. Our strong relationships means we know the tone and content that works not just to educate but to change behaviour. Each education program is supported by tailored channel communications to maximise reach and participation.
Our team’s significant industry experience means we have extensive networks and relationships we can draw upon. Whether it’s identifying key influencers for consumer communications or designing and facilitating Advisory Boards and Round Tables, we have our finger on the healthcare pulse.
No one knows the healthcare professional media like Health Haus and we regularly spend time with the editors of all the key publications. And with half of the Health Haus team coming from consumer backgrounds, we have an excellent understanding of general news and consumer media – knowing when a story will resonate and when it won’t.
Our experience spans both brand and corporate communications. Whether through reputation and crisis management or through developing proactive programs to support the company positioning, we have the expertise to manage a range of communications to diverse audiences and stakeholders.
We do all the smart stuff which helps people experience, discover and navigate brands in the online space, from building websites and apps to maximising their brands using a whole bunch of acronyms such as SEO, SMO and CRO. We design and build the spaces, experiences and content which create successful relationships between our clients and their audiences online. We also design and build digital experiences and content for live events and conferences that can then be integrated through other consumer, HCP and sales channels ensuring better ROI and message consistency.
We honestly didn’t expect to become conference experts. The necessity to unify all elements of the communication strategy and the power of a well-designed and integrated conference program has resulted in conference management being a core part of our expertise. From trade displays with innovative digital and experiential assets to speaker development and management, from promotional activity on and off the stand through to engagement of media and the audience through satellite events, we have mastered the art of leaving an impression.