Health Haus was challenged to increase awareness of ReDormin and encourage trial amongst consumers by highlighting its unique extract combination as a clinically proven natural medicine for a quality night’s sleep.
Regardless of whether you suffer from insomnia or not, everyone could probably be sleeping better…or at least more.
By addressing insomnia through the positive benefits of sleep, we were able to extend ReDormin product messaging and conversation beyond just those who suffer from the condition.
This was naturally fertile ground made stronger when aligned with the calendar hook of daylight savings.
To help build news appeal and breakthrough the sleep news ‘clutter’, Health Haus developed the ReDormin “Formula for a Quality Night’s Sleep” – a mathematically derived equation from consumer research insights.
This provided a platform to focus on wellbeing, to explore the positive benefits of sleep and how ReDormin can help restore normal sleeping patterns.
We engaged a leading Australian sleep expert, Carmel Harrington, to provide sleep advice and tips on resetting your body clock for Daylight Savings.
We targeted metro news and lifestyle publications across print, broadcast and online for maximum exposure of our messages.
- Over 47 media clippings (including 20 major metros)
- Audience reach of over 35 million
- Threefold increase in sales