Etixx is a European sports nutrition brand that was looking to launch in Australia.
Our insights showed that Australians were more likely to engage with sports nutrition brands on fast-paced social channels such as Twitter and Instagram and there was no central hub for local content.
So we designed and developed an innovative online hub for Australian athletes that housed our localised social content stream from Twitter and Instagram platforms. Our content strategy also included a series of local blog articles covering trending sports topics.
We underpinned this via an online marketing strategy including:
• Native Ads
• Google Ad Words
• Digital display
• EDM send outs
The digital activity was complemented by activations at the Tour Down Under, Australia’s premier cycling event. Etixx was a naming rights sponsor of the Etixx-Quick Step team and we utilised the team in media events and consumer “meet and greets” at the stand.
• 458,000 impressions on Twitter within first month
• 4.7% average social engagement rate (KPI 2.1%)
• 6000 visits to website in first 2 weeks (organically driven)
• 1minute 20second average time on site delivering excellent ROI